Singapore residents are being encouraged to vote for their favourite sights and attractions in Sydney as part of a new tourism campaign called We Love Sydney.
The campaign is being run in partnership between Tourism NSW and Singapore Airlines and includes special airfares and the chance to win a trip to Sydney. The campaign was launched on Valentine’s Day and includes an online competition encouraging Singaporeans to nominate their ideas for a list of the 100 Things that make Sydney so…Sydney.
Votes are being tallied when the campaign ends in June. The campaign will use social media sites such as Facebook to link people to the competition on sydney.com. There are four Sydney holidays to be won. Singapore Airlines is also offering return flights to Sydney from around $630AUD per person. Other elements of the campaign include print and online advertising in Singapore, promoting Sydney as an amazing holiday destination as well as the gateway city to the rest of NSW.
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