Minister for Major Events, George Souris, today announced that The Addams Family, Broadway’s Smash Hit Musical Comedy, will make its Australian premiere in Sydney in March 2013 at the Capitol Theatre.
Minister Souris said securing The Addams Family premiere demonstrates Sydney’s re-emergence as the number one city for first run musicals.
“As the preferred location to open this world-class musical in Australia, this is a clear vote of confidence by the producers in Sydney as a major events destination,” Mr Souris said.
The Addams Family opened at Broadway’s Lunt-Fontanne Theatre in March 2010 and immediately became one of Broadway’s biggest hits. In fourteen months the show has grossed over US$62 million and is consistently among Broadway’s top grossing shows each week.
Minister Souris said pursuing major events is key to rebuilding the NSW economy, a strategy that includes Sydney attracting the finest in musical theatre.
“We are seeing producers embrace our city for their shows which are once again becoming an essential part of the Sydney visitor experience.
“Bringing these musicals to life requires a joint effort and we are working harder than ever with Sydney theatre owners and the City of Sydney to further improve our standing in this area,” he said.
Events NSW estimates that internationally renowned musicals can generate around $3 million per month in new money for the State or almost $20 million in direct economic impact over a 6 month run.
The Addams Family Australian Producer, Rodney Rigby, said the show would bring audiences from across Australia and New Zealand to Sydney, with the Harbour City the obvious choice for the premiere.
“When I saw The Addams Family on Broadway, I knew that Sydney was the perfect city for its Australian premiere, so much so that the Capitol Theatre could have been designed by Charles Addams himself,” Mr Rigby said.
Minister Souris has long advocated that Sydney, as Australia’s global city, must have world class entertainment for locals and visitors on the NSW events calendar, in order to fill our hotels and boost our tourism industry.
“We look forward to working with producers Rodney Rigby together and Stuart Oken to put on a long and successful run for this great show.
“This is the start of a new run of musicals for Sydney and NSW. In addition to the recent and highly successful Doctor Zhivago, Sydney will also host the premiere of Legally Blonde in June 2012.
“These premieres will add to a diverse range of world-class productions already showing in Sydney, including Mary Poppins and Jersey Boys.
“The Government will be making more major announcements in the very near future on major first run musicals to premiere in Sydney,” he said.
(Source: Travmedia.com 19th May 2011)
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