The Picasso exhibition commencing at the Art Gallery of NSW this Saturday is expected to be a major drawcard for international and domestic visitors to Sydney. The gallery says it’s the most significant exhibition of Picasso’s art ever held in Australia and includes more than 150 important paintings, sculptures, prints and drawings.
Picasso: Masterpieces from the Musée National Picasso, Paris is on from 12 November to 25 March. Sydney is the only Southern Hemisphere city to host the exhibition which was made possible by the Musée National Picasso in Paris closing for renovations. Destination NSW is a major partner in the exhibition and has been working with the Art Gallery of NSW to promote the event.
Destination NSW ran a marketing campaign to promote Picasso in October in partnership with the Art Gallery of NSW, CountryLink and Accor Hotels. The television, print and online campaign ran in Canberra, Melbourne, Brisbane and regional NSW media outlets as well as Facebook. It featured rail and accommodation packages in Sydney.
Picasso is part of this year’s Sydney International Art Series which includes an exhibition by the Mexican-Canadian artist Rafael Lozano-Hemmer at the Museum of Contemporary Art from mid-December. The series is a signature event on the NSW Events Calendar. Our international team is also promoting the Picasso exhibition in key short haul markets such as New Zealand.
(Source: Destination NSW)
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