Sydney Shines in Domestic Market

Domestic visitors are still attracted to the harbour city of Sydney as new figures released show an eight per cent increase in September for tourists visiting the Australian city.

“There are more visitors to Sydney who are spending more money, with an increase of nearly six per cent in domestic visitor nights and 6.5 per cent in expenditure for the year to September,” Minister for Tourism and Major Events, George Souris said.

The latest National Visitor Survey shows visitors to Sydney alone have injected $4.9 billion into the NSW economy, a massive $301 million increase on September last year.

Mr Souris said while it is encouraging to see regional NSW on the rise including the South Coast and the Snowy Mountains, Sydney is still the favourite destination for domestic visitors.

Overall, 24 million visitors domestically to NSW spending $13 billion in 81 million night stays is 34.5 per cent of the total domestic travel over the year ending September 2011.

“To see such strong results for our domestic market over the past year is heartening and is testament to the significant marketing push Destination NSW is leading in key markets,” Mr Souris said.

A mix of domestic and international campaigns and promotions to attract visitors to the state, along with major events during the summer should ensure numbers remain high.

(Source: etravelblackboard.com)

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