Minister for Tourism and Major Events, George Souris, welcomed the start of the Chinese New Year this week; highlighting that Sydney’s celebration of the Year of the Dragon is the largest outside Asia.Mr Souris said Sydney’s Chinese New Year Festival and Sydney Airport’s ‘Red Ambassador’ initiative, which welcomes arriving Chinese visitors during the festival period are important not only to the local Chinese community, but for tourism to NSW.
“In 2012, we celebrate the Year of the Dragon, one of the most powerful and a lucky sign in the Chinese zodiac and it coincides with an expected 150,000 visitors from China and Asia to NSW over the next six weeks.
“Sydney Airport’s initiative, the ‘Red Ambassador’ program, will operate with Mandarin-speaking volunteers providing directions and information to arriving visitors. This is a great way to warmly welcome the huge number of visitors who are visiting Sydney at this very special time,” Mr Souris said.
“The Chinese New Year Festival is a great summer family event with free markets, displays and exhibitions, entertainment and cultural activities.
“The NSW Government is working to maximise opportunities for boosting tourism from China and Hong Kong through a number of marketing campaigns and promotions which position our State as the holiday destination of choice,” Mr Souris said.
Chinese New Year a Boost for NSW Tourism
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