One of the countries most recognisable and iconic landmarks has been recreated in miniature form by one of the word’s most iconic toy brands.The Sydney Opera House has had its famous sculpted curves recreated Lego for the soon to be released Lego Architecture range.
Launching in March for the first time in Australia, the collection will initially offer a range of seven brick-built models, all based on famous landmarks and masterpieces of architecture from around the world, including New York’s Empire State Building, Seattle’s Space Needle and the Presidential White House.
Lego Architecture’s Sydney Opera House version features the distinctive white shells, sculptured angles and even the sandstone coloured concourse, all made using 260 LEGO bricks.
“The Lego Architecture Sydney Opera House seeks to capture the essence of this grand building in a small scale,” said Caroline Squire, Director of Marketing at Lego Australia.
“The Lego Architecture range uses the iconic Lego brick to interpret the designs of renowned architecture from around the world and Lego Australia is proud that Australia’s own Sydney Opera House has been chosen as one of the 2012 debut models for this exciting collection.”
The collection will come in two types: Landmark and Architect. The Landmark series features well-known buildings, while the Architect series focuses on the work of important architects.
Jørn Utzon is the third architect to be involved within the range after Mies van der Rohe and Frank Lloyd Wright.
The range contains a booklet featuring step-by-step building instructions that is prefaced by exclusive, archival history, information and photographs of each iconic building, its design origin, its architect and its architectural features.
Designed by Danish architect Utzon, the cultural and architectural significance of Sydney Opera House was affirmed in 2007 when UNESCO declared it a World Heritage Site and “one of the indisputable masterpieces of human creativity, not only in the 20th century but in the history of humankind.”
Since its opening in 1973, over 45 million people have attended more than 100,000 performances at Sydney Opera House. It’s estimated that well over 100 million people have visited the site.
“Sydney Opera House is thrilled to partner with one of the world’s leading toy manufacturers to produce the Sydney Opera House Lego Architecture set,” said Sydney Opera House’s Commercial Development Director, Andy Lown.
“Sydney Opera House strives to take people on a journey from the ordinary to the extraordinary, whoever and wherever they are, and this licensed range is a great example of how we can deliver our brand to a global audience.
“We’re delighted people from around the world can now build a LEGO brick replica of the House.”
Who said toys were just for the kids?
Wow! SO amazing!!! The Sydney Opera House is one if not the most famous landmarks in Sydney. Everytime a person hears about Sydney, the Opera House always comes to mind. The lego brick is just as a carbon copy of the real one albeit on a smaller scale.
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