Visitors at Sydney’s Event Showcase will come face to face with some of Australia’s hottest talent this year due to Exhibitions and Trade Fairs (ETF) naming Apples & Pears Entertainment the official entertainment partner of the show.
With ‘sourcing quality corporate entertainment’ named as one of the top three reasons people attend the show, this exciting new development represents a complete overhaul of the Showcase’s Entertainment program. It has been designed to go right to the heart of providing the ultimate solution for busy event organisers needing to source quality entertainment.
In a very exciting ‘first’ for the show, the revitalised entertainment program produced by Apples & Pears will be presenting daily surprise performances by major Australian talent. They will also showcase a wide range of professional performers complete with full stage production for maximum effect.
Jodie Richmond, CEO and General Manager of ETF, said the new partnership is a fundamental change in the quality of entertainment presented at the Showcase.
“Our market research revealed that corporate entertainment is one of the most vital and memorable facets to event planning and management.
“Our partnership with Apples & Pears provides the answer to event businesses wanting to find and experience firsthand the best corporate entertainment available today. The new and improved Entertainment Showcase will provide an unparalleled level of access to an extremely diverse and high quality bill of corporate entertainment,” said Ms Richmond.
Apples & Pears combines the experience and musical knowledge gained from having run a successful independent record company, production studio and managing a talent roster of the finest names in entertainment to produce corporate entertainment successfully across Australia.
Over 10 years, Harris Meitanis, Managing Director of Apples & Pears Entertainment has produced entertainment for in excess of 1000 events.
“Artists of the highest calibre are no longer out of reach for corporate event planners through experienced agencies like Apples & Pears Entertainment.
“We are very excited and proud to cement our position as leaders in the events industry by becoming the official entertainment partner for Sydney’s Event Showcase for 2012.
“The program we’re producing will not only excite visitors with an entertainment experience never-before-seen on the tradeshow floor, but also provide them with a taste of quality performances they can have at their next event. Our aim is to completely blow the socks off all the visitors to the show. We are really looking forward to revealing to the industry the extent of what we can do,” said Mr Meitanis.
Performances by major Australian talent will be announced closer to the Showcase date. Seats at the Entertainment Showcase will fill up quickly across the two days. Attendees are encouraged to visit the Show’s website or Facebook page to keep an eye on the release of acts, program line ups, and show times.
Sydney’s Event Showcase, 15 – 16 August 2012 is co-located with Australian Business Events Expo at the Sydney Convention and Exhibition Centre.
Registration is free and strongly encouraged before the show dates to avoid queues at the door.
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