Australia experiences double-digit growth with Asian tourists Tuesday 9th November, 2010



The inbound tourism industry is celebrating a second month of double-digit growth, with a significant increase in the number of Asian tourists visiting Australian shores.

Managing Director of the Australia Tourism Export Council (ATEC), Matthew Hingerty, said that the Australian Bureau of Statistic’s Overseas Arrivals and Departures figures for September showed that Australia was enjoying strong growth from Asian destinations.

“The Australian inbound tourism industry is particularly delighted to see the second month of strong growth from Japan, which was up 30.4% on 2009, China, which was up 42.9% and double-digit growth from Malaysia, Singapore, Indonesia and Korea,” Mr Hingerty said.

“We hold out some hope that our strong growth from the region will off-set the impact of weak local economies and the high dollar in traditional Western markets.”

The Australian inbound tourism industry continued to perform strongly in the third quarter of 2010, with the 502,900 visitors in September 2010 being 7.7% higher than September 2009, following a strong August, which was 5.6% higher.

Mr Hingerty said that the impact of the high dollar was less likely to be felt in the overall “head-count” of arriving tourists but more in their discretionary expenditure while here, particularly from economically-challenged western markets.

He says a number of smart campaigns such as “There’s Nothing Like Australia” have helped emphasise the experience of visiting Australia over the expense.

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