Tourism Australia (TA) says Oprah Winfrey's TV specials have already had an immediate effect on booking numbers, now that all four episodes have been broadcast.
The show has aired in the United States and Australia and is bound for television screens in more than 140 countries in the coming weeks.
TA spokesman Nick Baker says it completes what has been a positive tourism campaign over the last year.
"We launched the 'nothing like Australia' campaign successfully about six months ago and, really, this was an ideal way to show the world why there really is nothing like Australia," he said.
"If Oprah makes the decision that she can go anywhere in the world and she goes to Australia, then I think that manifestly does that."
Mr Baker says hundreds of Australian-bound bookings from US travellers have been made since the broadcast of all four episodes.
The TA website has seen nearly double the amount of traffic compared to the same period last year.
Mr Baker says similar websites promoting the Whitsundays have also been getting a large numbers of hits.
"We've probably put a combined program of about $5 million into packages to support the show that are going on around the time, to really drive as much business as we can around the show," he said.
"We've seen a massive spike in people going on to them and we've also heard from some of the operators in the US that have already seen, after two days, big hits."
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The show has aired in the United States and Australia and is bound for television screens in more than 140 countries in the coming weeks.
TA spokesman Nick Baker says it completes what has been a positive tourism campaign over the last year.
"We launched the 'nothing like Australia' campaign successfully about six months ago and, really, this was an ideal way to show the world why there really is nothing like Australia," he said.
"If Oprah makes the decision that she can go anywhere in the world and she goes to Australia, then I think that manifestly does that."
Mr Baker says hundreds of Australian-bound bookings from US travellers have been made since the broadcast of all four episodes.
The TA website has seen nearly double the amount of traffic compared to the same period last year.
Mr Baker says similar websites promoting the Whitsundays have also been getting a large numbers of hits.
"We've probably put a combined program of about $5 million into packages to support the show that are going on around the time, to really drive as much business as we can around the show," he said.
"We've seen a massive spike in people going on to them and we've also heard from some of the operators in the US that have already seen, after two days, big hits."
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